And the trend shows no signs of slowing with sites becoming ever more specialised.Couples who want to be matched by their music tastes can now logon to Tastebuds, while Jewish singles can try JDate and those who just want their partner in uniform can try Uniform In 2003, a young Mark Zuckerberg sat in front of his computer and instant-messaged a friend.Back then, “the facebook thing” was still a rough idea, and 18-year-old Zuckerberg was trying to finesse the concept. “I don’t think people would sign up for the facebook thing if they knew it was for dating,” Zuckerberg wrote.
No sly glance across a crowded room, no awkward conversation steered round to that coy invitation for a first date.
Although sites such as e Harmony claim to have algorithms to match research from the Association of Psychological Science suggested there was little scientific merit in programmes. And the paper warned that browsing too many profiles “fosters judgemental and assessment-oriented evaluations that can cognitively overwhelm users.” Another study has found that one third of pictures were misleading.
CEO Sam Yagan has claimed that dating cycles are shorter online because people are more willing to leave unsatisfying relationships more early because they know they can quickly find somebody new to date.
“I think people are skeptical about joining dating things.” A decade later, a somewhat savvier Zuckerberg has had a change of heart.
Last week, Facebook unveiled “Graph Search,” a new search engine that will allow users to comb through data from their existing online networks.